Marketing essentials

Author(s)

• Evans, Joel R.
• Berman, Barry
• Wellington, William

Bibliographic Information

Marketing essentials

Joel R. Evans, Barry Berman, [and] William J. Wellington

Prentice-Hall Canada, c1998

Note

Includes index

Details

• NCID: BA83232277
• ISBN:
  • 0138890315
• Country Code: cn
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Scarborough, Ont.
• Pages/Volumes: xv, 468 p.
• Size: 28 cm