Measuring the effectiveness of brochures in tourism destination marketing

著者

• Zhou, Zongqing

書誌事項

Measuring the effectiveness of brochures in tourism destination marketing

by Zongqinq Zhou

UMI Dissertation Services, c1996

注記

Facsim. reprint of the author's thesis (Ph.D.)--Michigan State University, 1996

Bibliography: p. 120-126

UMI no.: 9631370

Description based on: 1997 digital xerographic processing copy

詳細情報

• NII書誌ID(NCID): BA83236427
• 出版国コード: us
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: Ann Arbor, Mich.
• ページ数/冊数: x, 136 p.
• 大きさ: 22 cm
• 件名:
  • LCSH : Advertising -- Tourism -- Michigan -- Frankenmuth
  • LCSH : Advertising -- Evaluation