Measuring the effectiveness of brochures in tourism destination marketing

Author(s)

• Zhou, Zongqing

Bibliographic Information

Measuring the effectiveness of brochures in tourism destination marketing

by Zongqinq Zhou

UMI Dissertation Services, c1996

Note

Facsim. reprint of the author's thesis (Ph.D.)--Michigan State University, 1996

Bibliography: p. 120-126

UMI no.: 9631370

Description based on: 1997 digital xerographic processing copy

Details

• NCID: BA83236427
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Ann Arbor, Mich.
• Pages/Volumes: x, 136 p.
• Size: 22 cm
• Subject Headings:
  • LCSH : Advertising -- Tourism -- Michigan -- Frankenmuth
  • LCSH : Advertising -- Evaluation