Strategy : a view from the top (an executive perspective)
Author(s)
Bibliographic Information
Strategy : a view from the top (an executive perspective)
Pearson Prentice Hall, c2006
2nd ed
Available at 3 libraries
  Aomori
  Iwate
  Miyagi
  Akita
  Yamagata
  Fukushima
  Ibaraki
  Tochigi
  Gunma
  Saitama
  Chiba
  Tokyo
  Kanagawa
  Niigata
  Toyama
  Ishikawa
  Fukui
  Yamanashi
  Nagano
  Gifu
  Shizuoka
  Aichi
  Mie
  Shiga
  Kyoto
  Osaka
  Hyogo
  Nara
  Wakayama
  Tottori
  Shimane
  Okayama
  Hiroshima
  Yamaguchi
  Tokushima
  Kagawa
  Ehime
  Kochi
  Fukuoka
  Saga
  Nagasaki
  Kumamoto
  Oita
  Miyazaki
  Kagoshima
  Okinawa
  Korea
  China
  Thailand
  United Kingdom
  Germany
  Switzerland
  France
  Belgium
  Netherlands
  Sweden
  Norway
  United States of America
Note
Includes index
Description and Table of Contents
Description
For use as an overview text in graduate programs, executive MBA and corporate executive programs.
A short, up-to-date, practitioner oriented guide to strategy formulation, this text is designed for practicing executives who are getting ready to assume broader responsibilities and for MBA and EMBA students who aspire to top management responsibilities.
Table of Contents
1. What is Strategy?
2. Strategy and Performance
3. Analyzing the External Strategic Environment
4. Analyzing an Industry
5. Analyzing an Organization's Strategic Resource Base
6. Formulating Business Unit Strategy
7. Business Unit Strategy: Contexts and Special Dimensions
8. Global Strategy Formulation
9. Corporate Strategy: Shaping the Portfolio
10. Corporate Strategy: Managing the Portfolio
by "Nielsen BookData"