Microeconomics : principles, applications, and tools
著者
書誌事項
Microeconomics : principles, applications, and tools
Pearson/Prentice Hall, c2008
5th ed
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注記
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内容説明・目次
内容説明
O'Sullivan/Sheffrin/Perez 5e uses questions to drive student interest, then applications to illustrate concepts, and then tools to practice economic concepts.
Students come into their first Economics course thinking they will better understand the economy around them; the choices our government, international governments, businesses, and individuals make. Unfortunately, many don't get answers to those questions when they complete the course.
O/S/P uses chapter opening questions, applications that explain and tie to those questions throughout the chapter, and chapter ending tools to help students actively internalize economics.
目次
PART 1: Introduction and Key Principles Ch 1: Introduction: What is Economics?
Appendix: Using Graphs & Percentages
Ch 2: Key Principles of Economics
Ch 3: Exchange and Markets
Ch 4: Demand, Supply, and Market Equilibrium
Part 2: A Closer Look at Demand and Supply
Ch 5: Elasticity: A Measure of Responsiveness
Ch 6: Market Efficiency and Government Intervention
Ch 7: Consumer Choice Using Utility Theory
Appendix: Consumer Choice with Indifference Curves
Part 3: Market Structures and Pricing Ch 8: Production Technology and Cost
Ch 9: Perfect Competition: Short Run and Long Run
Ch 10: Monopoly and Price Discrimination
Ch 11: Market Entry and Monopolistic Competition
Ch 12: Oligopoly and Strategic Behavior
Ch 13: Controlling Market Power: Antitrust and Regulation
Part 4: Externalities and Information Ch 14: Imperfect Information: Adverse Selection and Moral Hazard
Ch 15: Public Goods and Public Choice
Ch 16: External Costs and Environmental Policy
Part 5: The Labor Market and Income Distribution
Ch 17: The Labor Market, Income, and Poverty
Ch 18: Unions, Monopsony, and Imperfect Information
Part 6: The International Economy
Ch 19: International Trade and Public Policy
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