CiNii 図書 - Global brands : the evolution of multinationals in alcoholic beverages

著者

Global brands : the evolution of multinationals in alcoholic beverages

Teresa da Silva Lopes

（Cambridge studies in the emergence of global enterprise）

Cambridge University Press, 2007

Includes bibliographical references and index

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Preface
List of abbreviations
Brands and the growth of multinationals
Leading firms
the historical legacy
Growth and survival
Family ownership and managerial control
Channel management
Diversification strategies
Acquiring brands
The life of brands
Conclusion
Appendix 1. Value added chain in alcoholic beverages
Appendix 2. Brands owned by the leading multinationals in 2005
Appendix 3. Annual sales for each firm in alcoholic beverages
Appendix 4. Selection of the sample
Appendix 5. Biographies of the world's largest multinationals in alcoholic beverages
Appendix 6. Types of governance structures in distribution, 1900
2005
Appendix 7. Schematic representation: alliances as dynamic processes for acquiring marketing knowledge
Appendix 8. Diversification strategies
Appendix 9. Patterns of diversification within alcoholic beverages
Appendix 10. Schematic representation: brands and marketing knowledge in mergers and acquisitions
Appendix 11. Evolution of sales of the world's leading brands by beverage type
Bibliography