Tourism and the branded city : film and identity on the Pacific Rim
著者
書誌事項
Tourism and the branded city : film and identity on the Pacific Rim
(New directions in tourism analysis / series editors, Kevin Meethan, Dimitri Ioannides)
Ashgate, c2007
大学図書館所蔵 全11件
  青森
  岩手
  宮城
  秋田
  山形
  福島
  茨城
  栃木
  群馬
  埼玉
  千葉
  東京
  神奈川
  新潟
  富山
  石川
  福井
  山梨
  長野
  岐阜
  静岡
  愛知
  三重
  滋賀
  京都
  大阪
  兵庫
  奈良
  和歌山
  鳥取
  島根
  岡山
  広島
  山口
  徳島
  香川
  愛媛
  高知
  福岡
  佐賀
  長崎
  熊本
  大分
  宮崎
  鹿児島
  沖縄
  韓国
  中国
  タイ
  イギリス
  ドイツ
  スイス
  フランス
  ベルギー
  オランダ
  スウェーデン
  ノルウェー
  アメリカ
注記
Some printings have no publisher's place nor colored ill
Includes bibliographical references (p. [179]-205) and index
内容説明・目次
内容説明
Comparing the major Pacific Rim cities of Sydney, Hong Kong and Shanghai, this book examines world city branding. Whilst all three cities compete on the world's stage for events, tourists and investment, they are also at the centre of distinct film traditions and their identities are thus strongly connected with a cinematic impression. Using an interdisciplinary approach, this book not only analyses the city branding of these cities from the more widely researched perspectives of tourism, marketing and regional development, but also draws in cultural studies and psychology approaches which offer fresh and useful insights to place branding and marketing in general. The authors compare and contrast qualitative and quantitative original data as well as critically analyzing current texts and debates on city branding. In conclusion, they argue that city branding should contribute not only to regional development and identity, but also to sustainable economic well-being and public happiness.
目次
- Introduction An Argument for the Cinematic City
- Chapter 1 A Discussion of Method
- Chapter 2 Branding the City
- Chapter 3 Structures of Attention and the 'City of Life' (Hong Kong)
- Chapter 4 Flatlands Revisited
- Chapter 5 Chromatic Contours
- Chapter 6 Shanghai: World City?
- Chapter 7 The Future of City Branding
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