Tourism and the branded city : film and identity on the Pacific Rim
Author(s)
Bibliographic Information
Tourism and the branded city : film and identity on the Pacific Rim
(New directions in tourism analysis / series editors, Kevin Meethan, Dimitri Ioannides)
Ashgate, c2007
Available at 11 libraries
  Aomori
  Iwate
  Miyagi
  Akita
  Yamagata
  Fukushima
  Ibaraki
  Tochigi
  Gunma
  Saitama
  Chiba
  Tokyo
  Kanagawa
  Niigata
  Toyama
  Ishikawa
  Fukui
  Yamanashi
  Nagano
  Gifu
  Shizuoka
  Aichi
  Mie
  Shiga
  Kyoto
  Osaka
  Hyogo
  Nara
  Wakayama
  Tottori
  Shimane
  Okayama
  Hiroshima
  Yamaguchi
  Tokushima
  Kagawa
  Ehime
  Kochi
  Fukuoka
  Saga
  Nagasaki
  Kumamoto
  Oita
  Miyazaki
  Kagoshima
  Okinawa
  Korea
  China
  Thailand
  United Kingdom
  Germany
  Switzerland
  France
  Belgium
  Netherlands
  Sweden
  Norway
  United States of America
Note
Some printings have no publisher's place nor colored ill
Includes bibliographical references (p. [179]-205) and index
Description and Table of Contents
Description
Comparing the major Pacific Rim cities of Sydney, Hong Kong and Shanghai, this book examines world city branding. Whilst all three cities compete on the world's stage for events, tourists and investment, they are also at the centre of distinct film traditions and their identities are thus strongly connected with a cinematic impression. Using an interdisciplinary approach, this book not only analyses the city branding of these cities from the more widely researched perspectives of tourism, marketing and regional development, but also draws in cultural studies and psychology approaches which offer fresh and useful insights to place branding and marketing in general. The authors compare and contrast qualitative and quantitative original data as well as critically analyzing current texts and debates on city branding. In conclusion, they argue that city branding should contribute not only to regional development and identity, but also to sustainable economic well-being and public happiness.
Table of Contents
- Introduction An Argument for the Cinematic City
- Chapter 1 A Discussion of Method
- Chapter 2 Branding the City
- Chapter 3 Structures of Attention and the 'City of Life' (Hong Kong)
- Chapter 4 Flatlands Revisited
- Chapter 5 Chromatic Contours
- Chapter 6 Shanghai: World City?
- Chapter 7 The Future of City Branding
by "Nielsen BookData"