Managing global customers : an integrated approach

Author(s)

• Yip, George S.
• Bink, Audrey J. M

Bibliographic Information

Managing global customers : an integrated approach

George S. Yip, Audrey J. M. Bink

Oxford University Press, 2007

Note

Bibliography: p. 245-257

Includes index

HTTP:URL=http://www.loc.gov/catdir/toc/ecip0718/2007020335.html Information=Table of contents only

Details

• NCID: BA83411888
• ISBN:
  • 9780199229833
• LCCN: 2007020335
• Country Code: uk
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Oxford
• Pages/Volumes: xiii, 272 p.
• Size: 24 cm
• Classification:
  • LCC : HF5415.5
  • DC22 : 658.8/4
• Subject Headings:
  • LCSH : Customer relations -- Management
  • LCSH : International business enterprises -- Management