Marketing management : text and cases

Author(s)

• Dalrymple, Douglas J.
• Parsons, Leonard J.

Bibliographic Information

Marketing management : text and cases

Douglas J. Dalrymple, Leonard J. Parsons

（Wiley/Hamilton series in marketing）

Wiley, c1976

international ed

Note

"A Wiley/Hamilton publication"

Includes bibliographical references and indexes

Details

• NCID: BA83532430
• ISBN:
  • 047103584X
• LCCN: 75035760
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Santa Barbara [Calif.]
• Pages/Volumes: ix, 643 p.
• Size: 26 cm
• Subject Headings:
  • LCSH : Marketing -- Management
  • LCSH : Marketing -- Management -- Case studies
• Parent Bibliography ID:
  • BA13135844