Apple confidential 2.0 : the definitive history of the world's most colorful company

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Bibliographic Information

Apple confidential 2.0 : the definitive history of the world's most colorful company

Owen W. Linzmayer

No Starch Press, c2004

  • : pbk

Available at  / 1 libraries

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Note

Rev. ed. of: Apple confidential. 1999

Includes bibliographical references (p. 307-309) and index

Description and Table of Contents

Description

Apple Confidential examines the tumultuous history of America's best-known Silicon Valley start-up from its legendary founding almost 30 years ago, through a series of disastrous executive decisions, to its return to profitability, and including Apple's recent move into the music business. Linzmayer digs into forgotten archives and interviews the key players to give readers the real story of Apple Computer, Inc. This updated and expanded edition includes tons of new photos, timelines, and charts, as well as coverage of new lawsuit battles, updates on former Apple executives, and new chapters on Steve Wozniak and Pixar.

Table of Contents

The genesus of Apple Woz's wanderings The Apple III fiasco Code names uncovered Millionaire mania The strangest bedfellow of all Fron Xerox, with love The making of Mac Mac insiders The greatest commercial that almost never aired The mac meets the press Mac models timeline Why 1985 wasn't like 1984 Telecom troubles The rise & fall of John Sculley Windows: What went wrong The fallen Apple What Jobs did NeXT The Pixar phenomenon The Star Trek saga From Diesel to doctor The clone quandary The doctors strong medicine TheCopland crisis Happily ever Apple

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