- Volume
-
[2007] ISBN 9780762314461
Description
Drawing on a vast array of research contexts ranging from brand collecting, globalizing food in India, and art consumption to rock festivals, dog shows, and fan fiction, this volume suggests both the breadth and depth encompassed by Consumer Culture Theory (CCT). CCT is a specific interpretive approach to understanding consumer behavior that has crystallized in the past few years out of an evolving stream of research conducted over the past few decades. These chapters present cutting edge CCT research and are a subset of the work presented at the first CCT Conference. Besides its focus on consumption, CCT research emphasizes the cultural context of consumer behavior with the intent of constructing theory.As the innovative writings, photography, and poems in this volume illustrate, rather than being a single theory, Consumer Culture Theory is a set of empirical and conceptual approaches emphasizing non-positivist methods and culturally constructed meanings. These chapters present a rich stew of ideas, findings, and insights that represent the best of CCT. Together they sketch some of the domains that CCT research seeks to inform. Collectively they should enlighten, inspire, and empower further research in the CCT spirit. It is international in scope. It provides a qualitative and quantitative approach to consumer behavior research.
Table of Contents
John F. Sherry, Jr. and Russell Belk, "Introduction"Theory/Agency1. Eric Arnould and Craig Thompson, "Consumer Culture Theory (and We Really Mean Theoretics): Dilemmas and Opportunities Posed by an Academic Branding Strategy"2. Marie-Agnes Parmentier and Eileen Fischer, "Working to Consume the Model Life: Consumer Agency under Scarcity"3. Shona Bettany, "The Material-Semiotics of Consumption OR Where (and What) Are The Objects In Consumer Culture Theory?"Festivity4. John D. Branch, "Postmodern Consumption and the High-Fidelity Audio Microculture"5. E. Taclu Yazucuodlu and A. Fuat Firat, "Glocal Rock Festivals as Mirrors Into the Future of Culture(s)"6. John F. Sherry, Jr. and Robert V. Kozinets, "Comedy of the Commons: Nomadic Spirituality and the Burning Man Festival"Globality7. Kevin Browne, "Consuming the Dead: Waiting for Blessings in a Javanese Cemetery"8. Jenny Mish, "Heavy Burden of Identity: India, Food, Globalization, and Women"9. Katherine Sredl, "Consumption and Class During and After State Socialism"Identity10. Carolyn Costley, Lorraine Friend, Emily Meese, Carl Ebbers, and Li-Jen Wang, "Happiness, Consumption, and Being,"11. Elizabeth C. Hirschman and Donald Panther-Yates, "Suddenly Melungeon! Reconstructing Consumer Identity Across the Color Line"12. Kelly Tian and Craig Thompson, "Reaping Identity Meanings from an Agrarian Past: Southern Harvesters of Commercially Cultivated Regional Heritage"Artistry13. Clinton D. Lanier, Jr. and Hope Jensen Schau, "Culture and Co-Creation: Exploring Consumers Inspirations and Aspirations for Writing and Posting On-Line Fan Fiction"14. Simo (M.) Zolfagharian and Ann T. Jordan, "Multiracial Identity and Art Consumption"Community15. Anat Toder Alon and Frederic F. Brunel, "Dynamics of Community Engagement: The Role of Interpersonal Communicative Genres in Online Community Evolutions"16. Cele Otnes and Eliana N. Shapiro, "How Brand Collecting Shapes Consumers Brand Meanings"17. Nil Ozcaglar-Toulouse, "Living for Ethics: Responsible Consumption in Everyday Life"Poetry18. Eugene Halton, "You are Getting Sleepy"19. John Schouten, "SFO"20. John F. Sherry, Jr., "Philosophers Thwart Bag"21. George F. Zinkhan, "On THE CIRCLE OF CONSUMPTION"
- Volume
-
[2018] ISBN 9781787439078
Description
This series epitomizes the 2017 Consumer
Culture Theory (CCT) conference themes of hyper-reality and cultural
hybridization. The partnership of the co-editors, with diverse backgrounds
including Caribbean, Mexican and Indian roots, itself depicts cultural
hybridity, culminating in a series of fascinating articles written by authors
from around the globe. The eleven research papers provide a global perspective on
a range of consumer discourses both in the physical marketplace (research on
mobility practices within the transportation market in Vietnam; or an
examination of stigma in beef consumption practices in India), or in the
virtual marketplace (a study of the discourses surrounding the mythic nature of
Bitcoin creator, Satoshi Nakamoto; or parental management understood through
the media marketplace experiences of black women in Britain). The conference's
Best Competitive Award paper is featured; a compelling look at hyper-reality
within the world of the Broadway musical, Wicked,
examining how new media platforms are used to appeal to new and existing
consumers. This series also includes two insightful papers on wine producers
and their cultural intermediaries, and on wine tourism, where the authors
traverse the globe to better understand market development and consumer
engagement respectively. Whether it be an examination of consumer tribes,
breast cancer and gender identity, or product gender and design, these authors collectively
provide us with unique and riveting perspectives on consumer and marketplace experiences.
The series fittingly culminates with a critical look at the emergence of the
CCT tradition; an emergence that is both timely and important as this series
demonstrates.
Table of Contents
- Introduction Part I: {Hyper} Reality and Cultural Hybridization
Amazing Information: Hyperreality and "The World of Wicked"
- Kent Drummond, Susan Aronstein, Terri Rittenburg
"Satoshi is dead. Long live Satoshi": The Curious Case of Bitcoin's Creator
- Mariam Humayun, Russell Belk
Managing Media as Parental Race-Work: (Re)mediating Children's Black Identities
- Francesca Sobande
Part II: Navigating the Marketplace
Emerging Market Dynamics Within and Beyond Consumer Tribes
- Silvia Biraghi, Rossella Gambetti, Stefano Pace
Taste as market practice: The example of 'natural' wine
- Jennifer Smith Maguire
Spatializing Purity and Pollution: Stigma and Consumption of Beef in India
- Bhupesh Manoharan, Rohit Varman
Embodiment, Illness, and Gender: The Intersected and Disrupted Identities of Young Women with Breast Cancer
- Kathrynn Pounders and Marlys Mason
[Softly Assembled] Gender Performance Through Products: Four Practices Responding to Masculine and Feminine Codes in Product Design
- Carly Drake, Scott Radford
Anticipating the Automobile: Transportation Transformations in Vietnam
- Ivan V. Small
Performance Theory and Consumer Engagement: Wine-Tourism Experiences in South Africa and India
- Annamma Joy, Russell Belk, Steve Charters, Jeff Wang, and Camilo Pena
Part III: The Consumer Culture Theory Paradigm
From Marginalization to Boundary Solidification: CCT and its Implication for Aspiring Scholars
- Shahzeb Jafri
- Volume
-
[2019] ISBN 9781787542860
Description
The twentieth volume of Research in Consumer Behavior presents twelve chapters, selected from the best papers submitted at the 13th annual Consumer Culture Theory Conference held in Denmark in June 2018. Aligned with the conference's thematic emphasis on storytelling, the contributors' research stories open the eyes and minds of readers to thought-provoking ideas, theories, and contexts.
This book will allow researchers and graduate students working in the area of consumer research and marketing to explore three narrative lines that were prevalent during the conference: 'Objects and their doings', 'Glocalization', and 'Constituting Markets'. The volume concludes with an awarded paper by Brown, who takes a critical look at the quality of storytelling in the CCT tradition and helps us learn from the great storytellers of the past.
Table of Contents
Introduction (Kjeldgaard, Bajde, Belk)
Part I: Objects and their doings
Chapter 1 - Love and Locks: consumers making pilgrimages and performing love rituals (Borraz)
Chapter 2 - The Life and Death of Anthony Barbie: A Consumer Culture Tale of Lovers, Butlers and Crashers (Walther)
Chapter 3 - "When your dog matches your decor": Object agency of living and non-living entities in home assemblage (Syrjala and Norrgrann)
Chapter 4 - "I'm only a Guardian of these Objects": Vintage traders, Curatorial consumption and the meaning(s) of objects (Abdelrahman et al.)
Part II: Glocalization
Chapter 5 - Story of Cool: Journey from the West to Emerging Arab countries (Zounaoui and Smaoui)
Chapter 6 - Ethnic Identification: Capital and Distinction among Second-Generation British Indians (Pradhan, Cocker and Hogg)
Chapter 7 - Cognitive polyphasia, cultural legitimacy and behavior change: The case of the illicit alcohol market in Kenya (Mwangi, Cocker and Piacentini)
Part III: Constituting Markets
Chapter 8 - Magic Towns: Creating the Consumer Fetish In Market Research Test Sites (Schwarzkopf)
Chapter 9 - Humanizing Market Relationships: The DIY Extended Family (Ottlewski et al.)
Chapter 10 - Patriotism as Creative (Counter-)Conduct of Russian Fashion Designers (Gurova)
Chapter 11 - Culinary communication practices: the role of retail spaces in producing field-specific cultural capital (Galalae, Emontspool and Omidvar)
Part IV: Quoth the Raven
Chapter 12 - Duck, it's a Raven!: Writing Stirring Stories with Andersen's Sinister Shadow (Brown)
by "Nielsen BookData"