Succeeding like success : the affluent consumers of Asia

著者

• Wong, Yuwa

書誌事項

Succeeding like success : the affluent consumers of Asia

Yuwa Hedrick-Wong

John Wiley & Sons (Asia), 2007

• : pbk.

注記

Includes bibliographical references (p. 171-173) and index

内容説明・目次

内容説明

Covering 12 Asian markets - Japan, China, India, Australia, Korea, Taiwan, Hong Kong, Singapore, Malaysia, Thailand, India and the Philippines - the affluent consumer market is in turn analyzed in terms of two segments; the mass affluent and the rich. Their respective sizes, purchasing power and key consumption trends today and in 10 years' time are systematically described

目次

Foreword. Acknowledgment. Chapter 1: Pathways to Affluence in Asia. Chapter 2: Japan's Affluent Consumers. Chapter 3: China's Affluent Consumers. Chapter 4: India's Affluent Consumers. Chapter 5: Australia's Affluent Consumers. Chapter 6: Affluent Consumers of Korea, Taiwan and Hong Kong. Chapter 7: Affluent Consumers of Southeast Asia: Singapore, Malaysia, Thailand, Indonesia and Th e Philippines. Chapter 8: Asia's Affluent Consumers-Succeeding Like Success. Endnotes. Index.

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詳細情報

• NII書誌ID(NCID): BA83597913
• ISBN:
  • 9780470822104
• 出版国コード: si
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: Singapore
• ページ数/冊数: ix, 178 p.
• 大きさ: 22 cm
• 件名:
  • LCSH : Consumers -- Asia
  • LCSH : Culture -- Economic aspects -- Asia
  • LCSH : Consumption (Economics) -- Asia