Succeeding like success : the affluent consumers of Asia
Author(s)
Bibliographic Information
Succeeding like success : the affluent consumers of Asia
John Wiley & Sons (Asia), 2007
- : pbk.
Available at / 6 libraries
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National Graduate Institute for Policy Studies Library (GRIPS Library)
: pbk.675.2||W8501139250
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Library, Institute of Developing Economies, Japan External Trade Organization図
: pbk.AA||339.2||S415995129
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Note
Includes bibliographical references (p. 171-173) and index
Description and Table of Contents
Description
Covering 12 Asian markets - Japan, China, India, Australia, Korea, Taiwan, Hong Kong, Singapore, Malaysia, Thailand, India and the Philippines - the affluent consumer market is in turn analyzed in terms of two segments; the mass affluent and the rich. Their respective sizes, purchasing power and key consumption trends today and in 10 years' time are systematically described
Table of Contents
Foreword. Acknowledgment. Chapter 1: Pathways to Affluence in Asia. Chapter 2: Japan's Affluent Consumers. Chapter 3: China's Affluent Consumers. Chapter 4: India's Affluent Consumers. Chapter 5: Australia's Affluent Consumers. Chapter 6: Affluent Consumers of Korea, Taiwan and Hong Kong. Chapter 7: Affluent Consumers of Southeast Asia: Singapore, Malaysia, Thailand, Indonesia and Th e Philippines. Chapter 8: Asia's Affluent Consumers-Succeeding Like Success. Endnotes. Index.
by "Nielsen BookData"
