Managing business in a multi-channel world : success factors for E-business

Author(s)

• Saarinen, Timo
• Tinnilä, Markku
• Tseng, Anne

Bibliographic Information

Managing business in a multi-channel world : success factors for E-business

Timo Saarinen, Markku Tinnilä, Anne Tseng, [editors]

Idea Group Pub., c2006

• : hard
• : soft
• : ebook

Note

Summary: "This book is designed to address the concerns of existing companies who wish to succeed in the new multi-channel environment as it develops and becomes commonplace"--Provided by publisher

Includes bibliographical references and index

Details

• NCID: BA83689115
• ISBN:
  • 1591406293
  • 1591406307
  • 1591406315
• LCCN: 2005004541
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Hershey PA
• Pages/Volumes: xvii, 347 p.
• Size: 27 cm
• Classification:
  • LCC : HF5548.32
  • DC22 : 658.8/72
• Subject Headings:
  • LCSH : Electronic commerce -- Management
  • LCSH : Technological innovations -- Management
  • LCSH : Information technology -- Management