Managing business in a multi-channel world : success factors for E-business

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書誌事項

Managing business in a multi-channel world : success factors for E-business

Timo Saarinen, Markku Tinnilä, Anne Tseng, [editors]

Idea Group Pub., c2006

  • : hard
  • : soft
  • : ebook

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注記

Summary: "This book is designed to address the concerns of existing companies who wish to succeed in the new multi-channel environment as it develops and becomes commonplace"--Provided by publisher

Includes bibliographical references and index

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