Entrepreneurship
著者
書誌事項
Entrepreneurship
McGraw-Hill/Irwin, c2008
7th ed
大学図書館所蔵 件 / 全5件
-
該当する所蔵館はありません
- すべての絞り込み条件を解除する
注記
Includes bibliographical references and index
内容説明・目次
内容説明
Entrepreneurship, by Robert Hisrich, Michael Peters and Dean Shepherd has been designed to clearly instruct students on the process of formulating, planning, and implementing a new venture. Students are exposed to detailed descriptions of 'how to' embark on a new venture in a logical manner. Comprehensive cases at the end of the text have been hand-picked by the authors to go hand-in-hand with chapter concepts.The superb author team of Hisrich, Peters, and Shepherd draw from their distinct backgrounds to create a book that addresses the dynamics of today's entrepreneurial challenges. From Bob Hisrich's expertise in global entrepreneurship to Mike Peter's background as a both a real-life entrepreneur and academic to Dean Shepherd's current research on cognition and entrepreneurial mindset, this book balances the crucial line between modern theory and practice.
目次
CONTENTS IN BRIEFPART 1THE ENTREPRENEURIAL PERSPECTIVE1The Nature and Importance of Entrepreneurship 2The Entrepreneurial Mind-Set 3Entrepreneurial Intentions and Corporate Entrepreneurship 4International Entrepreneurship Opportunities PART 2CREATING AND STARTING THE VENTURE 5Creativity, the Business Idea, and Opportunity Analysis 6Intellectual Property and Other Legal Issues for the Entrepreneur 7The Business Plan: Creating and Starting the Venture 8The Marketing Plan 9The Organizational Plan 10The Financial Plan PART3FINANCING THE NEW VENTURE 11Sources of Capital 12Informal Risk Capital, Venture Capital, and Going Public PART 4 MANAGING, GROWING, AND ENDING THE NEW VENTURE 13Entrepreneurial Strategy: Generating and Exploiting New Entries 14Strategies for Growth and Managing the Implications of Growth 15Going Global 16Accessing Resources for Growth from External Sources 17Ending the Venture
「Nielsen BookData」 より