Strategic sport communication

Author(s)

• Pedersen, Paul Mark
• Miloch, Kimberly S.
• Laucella, Pamela C.

Bibliographic Information

Strategic sport communication

Paul M. Pedersen, Kimberly S. Miloch, Pamela C. Laucella

Human Kinetics, c2007

Note

Includes bibliographical references (p. 357-379) and index

Details

• NCID: BA83699141
• ISBN:
  • 9780736065245
• LCCN: 2007003995
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Champaign, Ill.
• Pages/Volumes: xi, 396 p.
• Size: 29 cm
• Classification:
  • LCC : GV713
  • DC22 : 796.06/9
• Subject Headings:
  • LCSH : Sports -- Management
  • LCSH : Communication in sports