Strategic sport communication

著者

書誌事項

Strategic sport communication

Paul M. Pedersen, Kimberly S. Miloch, Pamela C. Laucella

Human Kinetics, c2007

大学図書館所蔵 件 / 全11件

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注記

Includes bibliographical references (p. 357-379) and index

内容説明・目次

内容説明

"Strategic Sport Communication" introduces readers to the wide-ranging, exciting world of sport communication, integral to the successful management, marketing, and operation of sport organisations at all levels. It bridges theory and practice, providing the most comprehensive introduction to the field of sport communication available to students and practitioners. The authors outline the full breadth of the communication industry, including the many professional careers available and the skills they employ - from journalism to advertising. Readers will get a thorough overview of the history, development and definition of sport communication as the sport industry and the media's relationship with it has grown, plus important insights into the sociological, legal and research issues involved in sport communication.

目次

  • Chapter 1 Study of Sport Management and Sport Communication
  • Chapter 2 Careers in Sport Communication
  • Chapter 3 History and Growth of Sport Communication
  • Chapter 5 Personal Sport Communication
  • Chapter 6 Organizational and Leadership Communication in Sport
  • Chapter 7 Sport Publishing and Print Sport Communication
  • Chapter 8 Electronic and Visual Sport Communication
  • Chapter 9 Online Sport Communication and the New Sport Media
  • Chapter 10 Sport Advertising
  • Chapter 11 Public Relations and Crisis Communication in Sport
  • Chapter 12 Sport Communication Research
  • Chapter 13 Sociological Aspects of Sport Communication
  • Chapter 14 Legal Issues in Sport Communication.

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