CiNii 図書 - Strategic sport communication

"Strategic Sport Communication" introduces readers to the wide-ranging, exciting world of sport communication, integral to the successful management, marketing, and operation of sport organisations at all levels. It bridges theory and practice, providing the most comprehensive introduction to the field of sport communication available to students and practitioners. The authors outline the full breadth of the communication industry, including the many professional careers available and the skills they employ - from journalism to advertising. Readers will get a thorough overview of the history, development and definition of sport communication as the sport industry and the media's relationship with it has grown, plus important insights into the sociological, legal and research issues involved in sport communication.

Chapter 1 Study of Sport Management and Sport Communication
Chapter 2 Careers in Sport Communication
Chapter 3 History and Growth of Sport Communication
Chapter 5 Personal Sport Communication
Chapter 6 Organizational and Leadership Communication in Sport
Chapter 7 Sport Publishing and Print Sport Communication
Chapter 8 Electronic and Visual Sport Communication
Chapter 9 Online Sport Communication and the New Sport Media
Chapter 10 Sport Advertising
Chapter 11 Public Relations and Crisis Communication in Sport
Chapter 12 Sport Communication Research
Chapter 13 Sociological Aspects of Sport Communication
Chapter 14 Legal Issues in Sport Communication.

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Strategic sport communication

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