New perspectives in rural & agricultural marketing
Author(s)
Bibliographic Information
New perspectives in rural & agricultural marketing
（Jaico books, J-1187）
Jaico Pub. House, 2004
2nd ed., rev. & updated
Available at / 1 libraries
-
No Libraries matched.
- Remove all filters.
Note
"Jaico student edition" appears on cover
Description based on "7th jaico impression", 2007
Includes Case Studies
Description and Table of Contents
Description
This book explains the theory and practice of rural marketing. The theory deals with profiles of rural consumers, techniques of rural marketing research, product pricing and distribution in rural areas, sales force management and promotion. It also deals with the economics of agriculture, especially agricultural finance.
by "Nielsen BookData"
