The psychology of advertising : a simple exposition of the principles of psychology in their relation to successful advertising

Author(s)

Bibliographic Information

The psychology of advertising : a simple exposition of the principles of psychology in their relation to successful advertising

by Walter Dill Scott

I. Pitman, 1915, c1908

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Note

Description based on 1909

Includes bibliographical references (p. 249-271) and index

Details

  • NCID
    BA83746059
  • Country Code
    uk
  • Title Language Code
    eng
  • Text Language Code
    eng
  • Place of Publication
    London
  • Pages/Volumes
    280 p.
  • Size
    21 cm
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