Strategic management and competitive advantage : concepts and cases
著者
書誌事項
Strategic management and competitive advantage : concepts and cases
Pearson/Prentice Hall : Pearson Education International, c2008
2nd ed., Pearson international ed
- : pbk.
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注記
Includes bibliographical references and indexes
内容説明・目次
内容説明
For professors who want students to see connections between big ideas in strategy (thus understanding vs. memorizing), Barney/Hesterly provides an organizing framework (VRIO) as the foundation of the text. Students have a clear decision-making framework to use in analyzing cases and business situations.
目次
PART ONE: The Tools of Strategic Analysis
Chapter 1 What Is Strategy and the Strategic Management Process?
Chapter 2 Evaluating a Firm's External Environment
Chapter 3 Evaluating a Firm's Internal Capabilities
Cases:
Bill Drayton's Ashoka, Apple Computer Inc.: iPod and iTunes, Swatch and the Global Watch Industry, Wal-Mart Stores, Inc., Harlequin Enterprises: The Mira Decision, Nucor in 2005
PART TWO: Business Level Strategies
Chapter 4 Cost Leadership
Chapter 5 Product Differentiation
Cases:
Samsung Electronics, JetBlue: Too Much Turbulence, Bang & Olufsen: The Electronics Entertainment Industry in 2003, The Levi's Personal Pair Proposal, Hong Kong's Ocean Park: Taking on Disney
PART THREE: Corporate Strategies
Chapter 6 Vertical Integration
Chapter 7 Corporate Diversification
Chapter 8 Organizing to Implement Corporate Diversification
Chapter 9 Strategic Alliances
Chapter 10 Mergers and Acquisitions
Cases:
eBay: To Drop Off or Not, Nucleon, Inc., British Sky Broadcasting, L'Oreal- Body Shop Acquisition, Extending the "easy" Business Model: What Should easyGroup do Next?, Hallmark Cards in 2006, Cooper Industries (A), Ben & Jerry's Japan, Toyota's Strategies and Initiatives in Europe, Hewlett Packard in 2001, Vodafone: Out of Many One
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