Understanding business
著者
書誌事項
Understanding business
McGraw-Hill Irwin, c2008
8th ed
- student ed.
大学図書館所蔵 全3件
注記
Includes bibliographical references and index
内容説明・目次
内容説明
Understanding Business by Nickels, McHugh, and McHugh has been the number one textbook in the introduction to business market for several editions for three reasons: (1) The commitment and dedication of an author team that teaches this course and believes in the importance and power of this learning experience, (2) we listen to our customers, and (3) the quality of our supplements package. We consistently look to the experts -full-time faculty members, adjunct instructors, and of course students- to drive the decisions we make about the text itself and the ancillary package. Through a series of focus groups, symposia, as well as full-book, single-chapter, revised manuscript reviews of both text and key ancillaries, we have heard the stories of more than 500 professors and their insights and experiences are evident on every page of the revision and in every supplement. As teachers of the course and users of their own materials, the author team is dedicated to the principles of excellence in business education. From providing the richest most current topical coverage to using dynamic pedagogy that puts students in touch with today's real business issues, to creating groundbreaking and market-defining ancillary items for professors and students alike, Understanding Business leads the way.
目次
Part 1 Business Trends: Cultivating a Business in Diverse, Global EnvironmentsChapter 1: Managing within the Dynamic Business Environment: Taking Risks and Making ProfitsChapter 2: How Economics Affects Business: The Creation and Distribution of WealthChapter 3: Competing in Global MarketsChapter 4: Demonstrating Ethical Behavior and Social ResponsibilityPart 2Business Ownership: Starting a Small BusinessChapter 5: Choosing a Form of Business OwnershipChapter 6: Entrepreneurship and Starting a Small BusinessPart 3Business Management: Empowering Employees to Satisfy CustomersChapter 7: Management, Leadership, and Employee EmpowermentChapter 8: Adapting Organizations to Today's MarketsChapter 9: Producing World-Class Goods and ServicesPart 4Management of Human Resources: Motivating Employees to Produce Quality Goods and ServicesChapter 10: Motivating Employees and Building Self-Managed TeamsChapter 11: Human Resource Management: Finding and Keeping the Best EmployeesChapter 12: Dealing with Employee-Management Issues and RelationshipsPart 5 Marketing: Developing and Implementing Customer-Oriented Marketing PlansChapter 13: Marketing: Building Customer RelationshipsChapter 14: Developing and Pricing Products and ServicesChapter 15: Distributing Products Quickly and EfficientlyChapter 16: Using Effective Promotional TechniquesPart 6 Managing Financial ResourcesChapter 17: Understanding Financial Information and AccountingChapter 18: Financial ManagementChapter 19: Securities Markets: Financing and Investing OpportunitiesChapter 20: Understanding Money, Financial Institutions and the Federal ReserveBonus Chapter A: Working Within the Legal Environment of BusinessBonus Chapter B: Using Technology to Manage InformationBonus Chapter C: Managing RiskBonus Chapter D: Managing Personal Finances
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