Strategic management : cases
Author(s)
Bibliographic Information
Strategic management : cases
Pearson Prentice Hall, c2007
11th ed.
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Description and Table of Contents
Description
For Strategic Management courses
Provides a case book to accompany a Strategic Management course.
Table of Contents
Manufacturing Companies
Computers
1. Apple Computer, 1
2. Dell Computer
Beverage
3. PepsiCo
4. Molson Coors
Food
5. Hershey Foods
6. Kellogg
7. Freddo Ice Cream (in Argentina), 2
Pharmaceuticals
8. Merck
9. Pfizer
Sports-Oriented
10. Callaway Golf, 1
11. Harley-Davidson, 1
Personal Care Products
12. Liz Claiborne
13. Procter & Gamble
Household Products
14. Samsonite Corp.
15. Mohawk Industries
Automobiles
16. General Motors
Service Companies
Telecommunications
17. Verizon, 1
18. XM Satellite Radio
Airlines
19. Jet Blue
12. AirTran
Trucking
21. USA Truck
22. Yellow Roadway Corp.
Hospitality
23. Harrahs Entertainment
24. Royal Caribbean Cruise, 1
25. HostelWorld.Com (in Ireland), 2
Retailers
26. Best Buy
27. Kroger
28. Home Depot
29. WalMart Mexico - (in Mexico), 2
30. Grupo Gigante (in Mexico), 2
NonProfit Organizations
31. Saddleback Church (in California)
32. Metro Ministries (in New York City)
33. Denver International Airport
34. United States Postal Service, 1
35. American Red Cross, 1
Financial
36. Banco Rio (in Argentina), 2
37. Wells Fargo
38. Janus Capital Group
Note - 1. These 7 cases are fully updated from F. David's 10th ed. textbook. Thus 31 of the 11th ed.
cases are brand new.
2. These 5 companies are headquartered outside the USA.
by "Nielsen BookData"