Retailing in the new millennium
著者
書誌事項
Retailing in the new millennium
Fairchild Publications, c2003
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注記
Includes index
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内容説明・目次
内容説明
This overview introduces the reader to retailing as it exists at the outset of the twenty-first century and examines trends that suggest future directions for this ever-changing industry. Illustrated and full of attention-grabbing features, the text highlights issues and opportunities of importance to students who are considering careers in retailing.
目次
* Introduction to Retailing - Retailing from Its Early Days to the Present - Brick-and Mortar Retailing - Off-Site Retailing: E-tailing, Catalogues and Home Shopping Networks - Identification, Analysis and Research of Consumer Groups * Organisation, Management and Operational Controls - Organisational Structures - Human Resources Management - Loss Prevention - Logistical Merchandise Distribution * Retail Environments - Location Analysis and Selection - Designing the Facility * Buying and Merchandising - Buying at Home and Abroad - Private Labelling and Product Development - The Concepts and Mathematics of Merchsndise Pricing * Promotion and Customer Service - Advertising and Promotion - Visual Merchandising - Servicing the Customer * Appendix: Careers in Retailing and Related Fields TEXT FEATURES * In-text focus box highlighting exemplary retailers and their practices * "The Stein Mart Story, " an ongoing example of how a successful retail organisation functions * Highlights of ethical considerations * End-of-chapter activities including review and discussion questions, vocabulary, activities and projects, Internet projects and case studies * Instructor's Guide provides motivational devices for teaching each chapter, including a list of videos prepared by Jay and Ellen Diamond corresponding to selected chapters, answers to end-of-chapter review questions and cases and a test bank * PowerPoint (R) Presentation by Sheri Litt provides the basis for classroom lecture and discussion and includes a photot file that instructors can use to customise their presentations * CD-ROM provides one to three readings per chapter with discussion questions. The readings include articles from trade and consumer periodicals and selections written by retailing professionals.
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