Business communication today
著者
書誌事項
Business communication today
Pearson Prentice Hall, c2008
9th ed.
- : Pearson international ed.
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注記
Includes bibliographical references and indexes
内容説明・目次
内容説明
Delivering the most comprehensive selection of model documents, market-leading Bovee/Thill remains the only text that reflects the multimedia emphasis of real-world business communication.
The field's leading text for more than two decades, Business Communication Today continues to provide cutting-edge coverage students can count on to prepare them for real business practice. Thoroughly revised, updated, and streamlined, the succinct new ninth edition encompasses every medium that students will be expected to use on the job-from conventional printed documents and formal reports to e-mail and instant messages to blogs, podcasts, and wikis.
目次
Prologue: Planning For Career Success
Part 1: Understanding the Foundations of Business Communication
Chapter 1: Achieving Success Through Effective Business Communication
Chapter 2: Communicating in Teams and Mastering Listening and Nonverbal Communication Skills
Chapter 3: Communicating Interculturally
Part 2: Applying the Three-Step Writing Process
Chapter 4: Planning Business Messages
Chapter 5: Writing Business Messages
Chapter 6: Completing Business Messages
Part 3: Crafting Brief Messages
Chapter 7: Crafting Messages for Electronic Media
Chapter 8: Writing Routine and Positive Messages
Chapter 9: Writing Negative Messages
Chapter 10: Writing Persuasive Messages
Part 4: Supporting Messages with Quality Information
Chapter 11: Finding, Evaluating, and Processing Information
Chapter 12: Understanding and Designing for Visual Communication
Part 5: Planning, Writing, and Completing Reports and Proposals
Chapter 13: Planning Reports and Proposals
Chapter 14: Writing Reports and Proposals
Chapter 15: Completing Reports and Proposals
Part 6: Designing and Delivering Oral Presentations
Chapter 16: Creating and Delivering Oral and Online Presentations
Chapter 17: Enhancing Presentations with Slides and Other Visuals
Part 7: Writing Employment Messages and Interviewing for Jobs
Chapter 18: Building Careers and Writing Resumes
Chapter 19: Applying and Interviewing for Employment
Appendix A: Format and Layout of Business Documents
Appendix B: Documentation of Report Sources
Appendix C: Correction Symbols
Video Guide: Applications and Exercises
Handbook of Grammar, Mechanics, and Usage
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