Breakout strategy : meeting the challenge of double-digit growth
著者
書誌事項
Breakout strategy : meeting the challenge of double-digit growth
McGraw-Hill, c2007
大学図書館所蔵 件 / 全1件
-
該当する所蔵館はありません
- すべての絞り込み条件を解除する
注記
Includes bibliographical references and index
内容説明・目次
内容説明
Companies that purposefully set out to excel are remarkably few and far between.
The number of those who have a strong, well-thought out strategy for success are even fewer.
Based on five years of research and field-testing, Breakout Strategy gives you a "fast track" strategic vision that can push your company to incredible new rates of growth and expansion. Strategy and leadership experts Sydney Finkelstein, Charles Harvey, and Thomas Lawton show how to craft a strategy that fits your business, whether you're a small start-up or an established national or international company. They also give you the tools to adapt that strategy as you grow and expand. Their system features five key initiatives:
Create a workable vision by understanding the needs and aspirations of a companyFace customers with a value proposition that covers all the important basesAlign what a business does with what the customer truly desiresBalance the people and process sides of business to deliver on promisesLiberate the energies of any strategy's toughest critic-those who work within the business
Breakout Strategy puts these initiatives in context by examining how diverse companies achieved breakout growth, including jetBlue, Harley Davidson, and Starbucks. It also sheds light on how a poor strategy can topple a once-successful company off the pedestal of market dominance, such as Krispy Kreme's overly ambitious expansion strategy that stretched the company and the brand too thin.
With the systematic approach in Breakout Strategy, you'll be able to travel the fast track to market triumph, leaving your competitors struggling to catch up.
目次
Chapter 1 Breakout Strategy
Chapter 2 Getting on the Fast Track
Chapter 3 Staying out in Front
Chapter 4 Breakout Dynamics
Chapter 5 Putting Vision to Work
Chapter 6 Being a Magnet Company
Chapter 7 Delivering the Promise
Chapter 8 Executing Breakout
Chapter 9 Breakout Leadership
Appendix: Cases Researched for Breakout Strategy
Index
「Nielsen BookData」 より
