The search for certainty in advertising : Advertising Conference, May 14, 1959

Author(s)

• University of Michigan. Bureau of Business Research
• Gooch, Donald B.

Bibliographic Information

The search for certainty in advertising : Advertising Conference, May 14, 1959

Donald B. Gooch, editor

（Michigan advertising papers, no. 3）

Bureau of Business Research, School of Business Administration, University of Michigan, c1960

Details

• NCID: BA84231291
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Ann Arbor, Mich.
• Pages/Volumes: 99 p.
• Size: 23 cm
• Subject Headings:
  • LCSH : Advertising -- Research
  • LCSH : Decision making
• Parent Bibliography ID:
  • BA84231950