The search for certainty in advertising : Advertising Conference, May 14, 1959

Bibliographic Information

The search for certainty in advertising : Advertising Conference, May 14, 1959

Donald B. Gooch, editor

(Michigan advertising papers, no. 3)

Bureau of Business Research, School of Business Administration, University of Michigan, c1960

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Details

  • NCID
    BA84231291
  • Country Code
    us
  • Title Language Code
    eng
  • Text Language Code
    eng
  • Place of Publication
    Ann Arbor, Mich.
  • Pages/Volumes
    99 p.
  • Size
    23 cm
  • Subject Headings
  • Parent Bibliography ID
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