Merchandising intellectual property
Author(s)
Bibliographic Information
Merchandising intellectual property
Tottel, c2007
3rd ed
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Note
Includes bibliographical references and index
Description and Table of Contents
Description
Previously known as "Character Merchandising", this is the only book available that deals with the particular problems which arise in relation to merchandising in the UK. Examining important issues to be considered by the owners and the licensee, it offers information in a concise and readily accessible format and includes invaluable precedents such as licensing agreements, cross-border licences and a representation agreement. Covering the UK plus 5 key international jurisdictions: Australia; Canada; France; Germany; and USA, this new edition has been brought right up-to-date and includes updated coverage of trade marks law (including Arsenal v Reed), revised content to take account of the Act 1998, and changes to copyright law, in the US in particular.
by "Nielsen BookData"