Innovation management : strategies, concepts and tools for growth and profit

著者

書誌事項

Innovation management : strategies, concepts and tools for growth and profit

Shlomo Maital, D.V.R. Seshadri

Response Books, 2007

  • : pbk

大学図書館所蔵 件 / 全3件

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注記

Includes bibliographical references and index

内容説明・目次

内容説明

Successful innovation-the key to competitive growth and profit-rests on disciplined management of the innovation process, from idea inception to customer service. This book answers, first, the key questions: why innovate? what to innovate? how to innovate? and who innovates? It then provides ten essential and practical tools to help innovators guide their ideas to marketplace success. Innovation Management is a pioneer in this new and rapidly growing discipline. Supported by over a hundred international and Indian case studies and action-learning exercises-as well as a CD to illustrate all these concepts and strategies with video lectures and useful interviews-this book will be invaluable to business leaders and strategists, students of management, and practising managers.

目次

STRATEGIES AND CONCEPTS FOR INNOVATION The Innovation Imperative Why Innovate? The Innovation Portfolio What to Innovate The Innovation Voices How to Innovate The Innovative Mind Who Innovates TOOLS FOR PROFIT AND GROWTH Price-Cost-Value Hidden Costs, Hidden Benefits Tradeoffs Optimizing and Eliminating Them Cost Functions 'Survival of the Fittest' People, Knowledge and Machines In Search of a Free Lunch Scale and Scope Scaling Markets of One Learning Curves are Made, Not Born Where Is the Money? Markets, Demand and Customer Intimacy Calculating Risks Decision-Making in an Uncertain World Competing by Collaborating

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