Global business management : a cross-cultural perspective
著者
書誌事項
Global business management : a cross-cultural perspective
（Innovative business textbooks）
Ashgate, c2007
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注記
Bibliography: p. [281]-295
Includes index
内容説明・目次
内容説明
This book interweaves the concepts of the guidance on globalization, international management, and the intricacies of international business that many books on the market treat independently. It clarifies and explains culture, cultural misunderstandings, and cross-cultural interactions. Adekola and Sergi's text is unique in that it offers both the management perspective and the cultural perspective. It is for managers seeking to thrive in the global economy. This book focuses on managing global organizations, providing a basis for understanding the influence of culture on international management, and the key roles that international managers play. It clearly shows how to develop the cross-cultural expertise essential to succeed in a world of rapid and profound economic, political and cultural changes.
目次
- Introduction
- 1: International Management and Cross-cultural Perspectives
- 2: Changes and Growth in the International Marketplace
- 3: An Introduction to Multinational Enterprises
- 4: The Impact of Economics and the International Monetary Framework on International Management
- 5: The Impact of Domestic Politics on International Business
- 6: Information Technology and its Impact on International Management
- 7: International Service Management
- 8: Culture Defined
- 9: The Impact of Culture on International Management
- 10: Cross-cultural Training and Expatriate Assignments
- 11: Toward New International Business Conditions and Opportunities
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