Global diversity : winning customers and engaging employees within world markets
Author(s)
Bibliographic Information
Global diversity : winning customers and engaging employees within world markets
Nicholas Brealey International, 2007
Available at / 1 libraries
-
No Libraries matched.
- Remove all filters.
Note
Bibliography: p. 313-314
Includes index
Description and Table of Contents
Description
Managing global business requires that leaders and managers fully understand the differences that exist within countries as well as between then. To succeed in China, knowledge of the local culture is essential. But what culture? The most successful business strategies rely on embracing the depth and breadth of diversity in local customers, employees and suppliers.
by "Nielsen BookData"