Persuasive messages : the process of influence

Author(s)

• Benoit, William L.
• Benoit, Pamela J.

Bibliographic Information

Persuasive messages : the process of influence

William L. Benoit and Pamela J. Benoit

Blackwell Pub., 2008

• : hbk
• : pbk

Note

Includes bibliographical references (p. [252]-263) and index

Details

• NCID: BA84351974
• ISBN:
  • 9781405158206
  • 9781405158213
• LCCN: 2007028074
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Malden, MA
• Pages/Volumes: xiii, 274 p.
• Size: 25 cm
• Classification:
  • LCC : HM1196
  • DC22 : 153.8/52
• Subject Headings:
  • LCSH : Persuasion (Rhetoric)
  • LCSH : Persuasion (Psychology)
  • LCSH : Social influence
  • LCSH : Attitude change