On becoming a consumer : the development of consumer behavior patterns in childhood

著者

書誌事項

On becoming a consumer : the development of consumer behavior patterns in childhood

James U. McNeal

Elsevier/Butterworth-Heinemann, c2007

大学図書館所蔵 件 / 全10件

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注記

Includes bibliographical references and index

内容説明・目次

内容説明

The book demonstrates how consumer development is intertwined with cognitive and motor development; each of the three dependent on the other two. Showing consumer behavior being responsible for body and mind development is new thinking; yet, the examples are clearly presented so that any interested person can grasp them. Presenting consumer behavior in stages of development, while logical, is essentially new also. We are familiar with cognitive development, for example, being described in stages, but not CB. In fact, stages of cognitive development are sometimes used as a framework for explaining consumer behavior but not its development as such. In this sense then, the book might be considered cutting edge as compared to one that offers a slightly different approach to the existing thought on consumer behavior.

目次

  • Part 1 Introduction
  • Chapter 1 On Becoming a Consumer
  • Part 2 Environments in which Consumer Behavior Patterns Develop
  • Chapter 2 The Physical Environment and its Influence on the Development of Consumer Behavior Patterns
  • Chapter 3 The Social Environment
  • Part 3 The Relationship Between Consumer Development and the Development of the Person
  • Chapter 4 Physical/Motor Development and its Relationship to Consumer Development
  • Chapter 5 Cognitive Development and its Relationship to Consumer Development
  • Part 4 Stages of Consumer Behavior Development
  • Chapter 6 Stage One of Consumer Development
  • Chapter 7 Stage Two of Consumer Development
  • Chapter 8 Stage Three of Consumer Development
  • Chapter 9 Stage Four of Consumer Development
  • Chapter 10 Stage Five
  • Part 5 Role of Parents and Marketers in Consumer Development
  • Chapter 11 Role of Parents in Consumer Development
  • Chapter 12 Role of Marketing in Consumer Development

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