The Sage handbook of advertising

Author(s)

• Tellis, Gerard J.
• Ambler, Tim

Bibliographic Information

The Sage handbook of advertising

edited by Gerard J. Tellis, Tim Ambler

Sage, 2007

Note

Includes bibliographical references and index

Details

• NCID: BA84434197
• ISBN:
  • 9781412918862
• LCCN: 2007922745
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Los Angeles ; London
• Pages/Volumes: xvi, 491 p.
• Size: 26 cm
• Classification:
  • DC22 : 659.1
• Subject Headings:
  • LCSH : Advertising