Creating a strategic marketing plan for your company : leading CMOs on articulating a vision, evaluating financial metrics, and ensuring brand success

Author(s)

• Plump, Steven R.

Bibliographic Information

Creating a strategic marketing plan for your company : leading CMOs on articulating a vision, evaluating financial metrics, and ensuring brand success

[Steven R. Plump ... et al.]

（Inside the minds）

Aspatore Books, 2006

Details

• NCID: BA84457024
• ISBN:
  • 159622603X
• LCCN: 2006909252
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: [Boston, Mass.]
• Pages/Volumes: 123 p.
• Size: 22 cm
• Classification:
  • LCC : HF5415.13
• Subject Headings:
  • LCSH : Marketing -- Management
  • LCSH : Advertising -- Management
• Parent Bibliography ID:
  • BA56071324