Creating a strategic marketing plan for your company : leading CMOs on articulating a vision, evaluating financial metrics, and ensuring brand success

著者

    • Plump, Steven R.

書誌事項

Creating a strategic marketing plan for your company : leading CMOs on articulating a vision, evaluating financial metrics, and ensuring brand success

[Steven R. Plump ... et al.]

(Inside the minds)

Aspatore Books, 2006

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