Marketing public sector services : essential skills for the public sector

著者

• Bean, Jennifer
• Hussey, Lascelles

書誌事項

Marketing public sector services : essential skills for the public sector

Jennifer Bean, Lascelles Hussey

HB Publications, c1997

注記

Includes index

内容説明・目次

内容説明

"Marketing Public Sector Services" covers all facets of marketing and takes fundamental principles and applies them to the public sector context. Issues covered include the marketing mix, how to develop a marketing plan and examples of who marketing techniques can be effectively implemented. This book acts as important reference material for those who are now entering a market led environment. It emphasises that all services should consider marketing as part of the management process, and that customer focus is extremely important even when not in a directly competitive environment.

目次

* What is Marketing? * The Marketing Mix & The Marketing Plan * Marketing in a Public Sector Environment * Practical Use of Marketing Techniques * Marketing Case Studies

「Nielsen BookData」 より

詳細情報

• NII書誌ID(NCID): BA84529963
• ISBN:
  • 1899448055
• 出版国コード: uk
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: London
• ページ数/冊数: 138 p.
• 大きさ: 24 cm
• 件名:
  • LCSH : Marketing -- Great Britain
  • LCSH : County services -- Great Britain -- Marketing
  • LCSH : Municipal services -- Great Britain -- Marketing