The marking enterprise : business success and societal embedding
Author(s)
Bibliographic Information
The marking enterprise : business success and societal embedding
Palgrave Macmillan, 2007
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Business success and social embedding
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"INSEAD Business Press" -- T.p.
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Description and Table of Contents
Description
Based on their studies of successful firms, the authors highlight two main paths to success. As well as delivering a groundbreaking new analytical framework, they also provide practical advice to practitioners on avoiding pitfalls and taking decisions while elaborating their marking discipline.
Table of Contents
A Marking Self-Evaluation Grid: Is my Company a Good Marker? Back to Basics Marking: A First Cut Proactive Marking: The Royal Canin Way Reactive Marking: The Wal-Mart Way Essence of Markings The Right Mindset Spoiling the Marking Process Societal Embedding Building and Governing a Territory Organizing a Moral Community Who Gets What From Marking Executive Summary
by "Nielsen BookData"