International business : the challenges of globalization

書誌事項

International business : the challenges of globalization

John J. Wild, Kenneth L. Wild, Jerry C.Y. Han

Pearson Prentice Hall, c2008

4th ed

大学図書館所蔵 件 / 4

この図書・雑誌をさがす

注記

Includes bibliographical references (p. 459-466) and indexes

収録内容

  • About the authors
  • Global business environment
  • Globalization
  • National business environments
  • Cross-cultural business
  • Politics, law, and business ethics
  • Economic systems and development
  • International trade and investment
  • International trade
  • Business-government trade relations
  • Foreign direct investment
  • Regional economic integration
  • The international financial system
  • International financial markets
  • International monetary system
  • International business management
  • International strategy and organization
  • Analyzing international opportunities
  • Selecting and managing entry modes
  • Developing and marketing products
  • Managing international operations
  • Hiring and managing employees

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