Problems in marketing : applying key concepts and techniques

Author(s)

• Moutinho, Luiz
• Chien, Charles

Bibliographic Information

Problems in marketing : applying key concepts and techniques

Luiz Moutinho & Charles Chien

SAGE, 2008

2nd ed

• : pbk

Note

Includes bibliographical references and index

Details

• NCID: BA84552706
• ISBN:
  • 9780761971795
  • 9780761971788
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Los Angeles
• Pages/Volumes: xiii, 322 p.
• Size: 24 cm
• Classification:
  • DC21 : 658.8
• Subject Headings:
  • LCSH : Marketing