Guanxi and business strategy : theory and implications for multinational companies in China
著者
書誌事項
Guanxi and business strategy : theory and implications for multinational companies in China
（Contributions to management science）
Physica-Verlag, c2007
大学図書館所蔵 件 / 全5件
-
該当する所蔵館はありません
- すべての絞り込み条件を解除する
内容説明・目次
内容説明
This book examines a topic of paramount importance to those doing business with China: the impact of personal relationships (guanxi) on business affairs. It shows that the commercial utilization of guanxi with suppliers, customers, competitors and authorities yields significant sustainable competitive advantages. Coverage also assesses guanxi-based business strategies in terms of compliance with legal and ethical standards.
目次
The Guanxi System.- Guanxi-Based Business Strategies.- Discussion.
「Nielsen BookData」 より