Advertising & marketing in rural India : language, culture, and communication

Author(s)

• Bhatia, Tej K.

Bibliographic Information

Advertising & marketing in rural India : language, culture, and communication

Tej K. Bhatia

Macmillan India, 2007

Note

Includes bibliographical references (p. [297]-312) and index

Details

• NCID: BA84617335
• ISBN:
  • 9780230633896
• Country Code: ii
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Delhi
• Pages/Volumes: xxvii, 327 p., [31] p. of plates
• Size: 25 cm
• Classification:
  • LCC : HF5813.I4
• Subject Headings:
  • LCSH : Advertising -- India
  • LCSH : Advertising -- Language
  • LCSH : Target marketing -- India
  • LCSH : Rural development -- India
  • LCSH : India -- Languages -- Discourse analysis