Leadership brand : developing customer-focused leaders to drive performance and build lasting value
著者
書誌事項
Leadership brand : developing customer-focused leaders to drive performance and build lasting value
Harvard Business School Press, c2007
- : hardcover
大学図書館所蔵 件 / 全3件
-
該当する所蔵館はありません
- すべての絞り込み条件を解除する
注記
Includes bibliographical references (p. 241-247) and index
内容説明・目次
内容説明
Your company's brands hold intangible value and differentiate your firm from rivals. So does your leadership brand--a shared identity among your organization's leaders that differentiates what they can do from what your rivals' leaders can do. In Leadership Brand, Dave Ulrich and Norm Smallwood show how branded leadership delivers unique value for firms' investors, customers, and employees--elevating market value and creating a sharp competitive edge. The authors present a six-step process for creating leadership brand in your organization. A wealth of tools helps you differentiate your firm's leaders from those of rivals, craft a unified identity among them, and articulate a unique statement of your brand. Additional chapters and tools show you how to assess and measure your leadership brand, where to invest in the brand, which practices instill the brand, and how to communicate the brand to your many stakeholders. With its compelling new model and hands-on approach, this book helps you clarify what makes your leaders unique--and use your leadership brand to leave rivals far behind.
「Nielsen BookData」 より
