A scientist's guide to talking with the media : practical advice from the Union of Concerned Scientists

著者

    • Hayes, Richard
    • Grossman, Daniel
    • Union of Concerned Scientists

書誌事項

A scientist's guide to talking with the media : practical advice from the Union of Concerned Scientists

Richard Hayes and Daniel Grossman

Rutgers University Press, c2006

  • pbk. : alk. paper

大学図書館所蔵 件 / 全3件

この図書・雑誌をさがす

注記

Includes bibliographical references (p. [183]-194) and index

HTTP:URL=http://www.loc.gov/catdir/toc/ecip065/2005035567.html Information=Table of contents only

収録内容

  • We need to talk
  • Hope for the best, prepare for the worst
  • Why reporters do what they do
  • Do you hear what you're saying?
  • Mastering the interview
  • A reporter's most trusted source : you
  • Choosing the right communication tools
  • The scientist as celebrity and activist

内容説明・目次

内容説明

Research in most scientific disciplines calls for painstaking accuracy and a hesitation to generalize for fear of distorting the truth. Given this penchant for nuance, scientists often feel uneasy about a relationship with anyone in the media who is seeking an eye-catching lead, usually with limited space to express subtleties. Researchers who give interviews often feel that their findings are distorted or sensationalized, and shun future media contact. By avoiding potential misrepresentations, however, scientists also sacrifice opportunities to educate the public on important issues related to health, the environment, outer space, and much more. In A Scientist's Guide to Talking with the Media, Richard Hayes and Daniel Grossman draw on their expertise in public relations and journalism to empower researchers in a variety of fields to spread their message on their own terms. The authors provide tips on how to translate abstract concepts into concrete metaphors, craft soundbites, and prepare for interviews. For those looking for a higher profile, the authors explain how to become a reporter's trusted source-the first card in the Rolodex-on controversial issues. A must-read for all scientists, this book shows how it is possible for the discoveries that hibernate in lecture halls and academic journals to reach a broader audience in a way that is accurate and effective.

目次

Acknowledgments Introduction Chapter 1. We Need to Talk Chapter 2. Hope for the Best, Prepare for the Worst Chapter 3. Why Reporters Do What They Do Chapter 4. Do You Hear What You're Saying? Chapter 5. Mastering the Interview Chapter 6. A Reporter's Most Trusted Source: You Chapter 7. Choosing the Right Communication Tools Chapter 8. The Scientist as Celebrity and Activist Notes Resources Index

「Nielsen BookData」 より

詳細情報

ページトップへ