The marketing of sport

書誌事項

The marketing of sport

edited by John Beech and Simon Chadwick

Prentice Hall/Financial Times, 2007

  • : pbk

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注記

Includes bibliographical references and index

Includes Web resources

収録内容

  • Introduction : the marketing of sport / Simon Chadwick and John Beech
  • Marketing in for-profit and not-for-profit sport organisations / Paul Turner
  • Alternative paradigms and sport marketing / Susan Bridgewater
  • Understanding the sport marketing environment / Paul Kitchin
  • Sport and consumer buying behaviour / Linda Trenberth and Ron Garland
  • Sport organisation buying behaviour / Ann Bourke
  • Segmentation, targeting, and positioning in sport / Kim Harris and Dominic Elliott
  • Sport market research and marketing information systems / Linda Trenberth and Ron Garland
  • Managing sport products and services / David Harness and Tina Harness
  • Developing and extending sports brands / Artemisia Apostolopoulou and James M. Gladden
  • The sport integrated marketing communications mix / Maria Hopwood
  • Direct, database and online marketing in sport / Paul Turner
  • Sponsorship, endorsements, and naming rights / Michel Desbordes and Gary Tribou
  • Sports public relations / Maria Hopwood
  • Pricing sports and sports pricing strategies / Rudi Meir and Dave Arthur
  • Distribution channels and sports logistics / Leigh Sparks
  • Sports goods retailing / Leigh Sparks
  • Strategic sport marketing / Dave Arthur
  • Achieving competitive advantage and leading strategic change in sport organisations / Ann Bourke
  • International sports marketing and globalisation / Susan Bridgewater
  • Organisation, implementation, management and control of marketing in sport / Dave Arthur
  • Managing service quality and innovation in sport / Gary Tribou and Michel Desbordes
  • The future of sport marketing / Simon Chadwick
  • The marketing of sport : a practitioner perspective / Nick Wake

内容説明・目次

内容説明

A comprehensive, cutting edge analysis of sport marketing, written by an international team of leading academics.

目次

Preface Part One The distinctive nature of sport marketing 1. Introduction: the marketing of sport 2. Sport Marketing in for-profit and not-for-profit sport organisations 3. Alternative paradigms and sport marketing Part Two Meeting the needs and wants of the sport market 4. Understanding the sport marketing environment 5. Sport and consumer buying behaviour 6. Sport organisation buying behaviour 7. Segmentation, targeting and positioning in sport 8. Sport market research and marketing information systems 9. Managing sport products and services 10. Developing and extending sports brands Part Three Communicating with the sport market 11. The sport integrated marketing communications mix 12. Direct, database and online marketing in sport 13. Sponsorship, endorsements and naming rights 14. Sports public relations Part Four Getting sport products and services to the market 15. Pricing sports and sports pricing strategies 16. Distribution channels and sports logistics 17. Sports goods retailing Part Five Moving sport marketing forwards 18. Strategic sport marketing 19. Achieving competitive advantage and leading strategic change in sport organisations 20. International sport marketing and globalisation 21. Organisation, implementation, management and control of marketing in sport 22. Managing service quality and innovation in sport Part Six Assessing the future for sport marketing 23. The future of sport marketing 24. The marketing of sport: a practitioner perspective

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詳細情報

  • NII書誌ID(NCID)
    BA84698676
  • ISBN
    • 9780273688266
  • LCCN
    2006020025
  • 出版国コード
    uk
  • タイトル言語コード
    eng
  • 本文言語コード
    eng
  • 出版地
    Harlow, England ; New York
  • ページ数/冊数
    xxxv, 555 p.
  • 大きさ
    25 cm
  • 分類
  • 件名
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