The marketing of sport
著者
書誌事項
The marketing of sport
Prentice Hall/Financial Times, 2007
- : pbk
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注記
Includes bibliographical references and index
Includes Web resources
収録内容
- Introduction : the marketing of sport / Simon Chadwick and John Beech
- Marketing in for-profit and not-for-profit sport organisations / Paul Turner
- Alternative paradigms and sport marketing / Susan Bridgewater
- Understanding the sport marketing environment / Paul Kitchin
- Sport and consumer buying behaviour / Linda Trenberth and Ron Garland
- Sport organisation buying behaviour / Ann Bourke
- Segmentation, targeting, and positioning in sport / Kim Harris and Dominic Elliott
- Sport market research and marketing information systems / Linda Trenberth and Ron Garland
- Managing sport products and services / David Harness and Tina Harness
- Developing and extending sports brands / Artemisia Apostolopoulou and James M. Gladden
- The sport integrated marketing communications mix / Maria Hopwood
- Direct, database and online marketing in sport / Paul Turner
- Sponsorship, endorsements, and naming rights / Michel Desbordes and Gary Tribou
- Sports public relations / Maria Hopwood
- Pricing sports and sports pricing strategies / Rudi Meir and Dave Arthur
- Distribution channels and sports logistics / Leigh Sparks
- Sports goods retailing / Leigh Sparks
- Strategic sport marketing / Dave Arthur
- Achieving competitive advantage and leading strategic change in sport organisations / Ann Bourke
- International sports marketing and globalisation / Susan Bridgewater
- Organisation, implementation, management and control of marketing in sport / Dave Arthur
- Managing service quality and innovation in sport / Gary Tribou and Michel Desbordes
- The future of sport marketing / Simon Chadwick
- The marketing of sport : a practitioner perspective / Nick Wake
