Health promotion practice
Author(s)
Bibliographic Information
Health promotion practice
（Understanding public health）
Open University Press, 2006
- : pb
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Note
Includes bibliographical references and index
Description and Table of Contents
Description
This book considers the key steps in the practical application of health promotion. It starts by showing how it is first necessary to determine the needs of a population and to review the scientific evidence to justify intervening. The wide range of approaches available are considered, including:
Motivational interviewing
Theatre
Mass media
Social marketing
Community development
Public policy
Finally, it discusses how to plan health promotion programmes, how to evaluate them and how to expand their impact by scaling-up the activities to larger populations.Series Editors: Rosalind Plowman and Nicki Thorogood.
Table of Contents
Overview of the book
Part one: The groundwork
Developing a programmatic approach to health promotion
Needs assessment
Reviewing the evidence base for health promotion planning
Part two: Choosing approaches and methods
Cognitive behavioural approaches to health promotion
Motivational interviewing in health promotion
Theatre in health promotion
Peer education
Mass media campaigns
Media advocacy
Social marketing
Community development
Developing healthy settings
Healthy public policy
Part three: Delivery and reflection
Project planning and budgeting
Evaluating health promotion
Transfer and scale-up of health promotion interventions
Glossary
Index
by "Nielsen BookData"