Strategic marketing for nonprofit organizations

Author(s)

• Andreasen, Alan R.
• Kotler, Philip

Bibliographic Information

Strategic marketing for nonprofit organizations

Alan R. Andreasen, Philip Kotler

Pearson/Prentice Hall, c2008

7th ed

• : Pearson international ed

Note

Includes bibliographical references and index

Details

• NCID: BA84923003
• ISBN:
  • 9780131753723
  • 9780132345545
• LCCN: 2007032487
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Upper Saddle River, N.J.
• Pages/Volumes: xxii, 504 p.
• Size: 25 cm
• Classification:
  • LCC : HF5415
  • DC22 : 658.8/02
• Subject Headings:
  • LCSH : Nonprofit organizations -- Marketing