Understanding hope and its implications for consumer behavior : I hope, therefore I consume

Author(s)

• MacInnis, Deborah J.
• Chun, Hae Eun

Bibliographic Information

Understanding hope and its implications for consumer behavior : I hope, therefore I consume

Deborah J. MacInnis, Hae Eun Chun

（Foundations and trends [R] in marketing, 1:2）

now Publishers, c2007

Note

Bibliography: p. 83-96

Details

• NCID: BA84974762
• ISBN:
  • 9781601980366
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Boston
• Pages/Volumes: ix, 96 p.
• Size: 24 cm
• Parent Bibliography ID:
  • BA89398589