International cases in the business of sport
Author(s)
Bibliographic Information
International cases in the business of sport
Elsevier/Butterworth-Heinemann, 2008
1st ed
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Note
Includes bibliographical references and index
Description and Table of Contents
Description
International Cases in the Business of Sport focuses specifically on the analysis of high profile cases studies within the management of sport businesses and offers an innovative teaching solution to a market that is often overlooked.
This book is a truly international text examining sports from a global perspective and including case studies on: football, rugby, baseball, athletics, cricket, motor sports and sailing. Edited by two leading figures in the field, the text provides:
a fantastic range of global sports cases authored by renowned experts in the field
cutting edge analysis and comprehensive diagnosis of major international professional sport business cases
a clear and structured presentation and examination of key issues within each case
a strong blend of academic and practitioner analysis and commentary
an informative and comprehensive resource for those seeking a better understanding of developments in commercial sport
a companion website available for tutors using this text with further analysis, more cases and extra questions and exercises.
The combination of academic theory and real world examples in the world of sport business make this is a vital book for students, academics and those already working in the sports industry.
Table of Contents
INTRODUCTION
LEARNING MATRIX
Case 1
MES QUE UN CLUB (MORE THAN A CLUB): THE COMMERCIAL DEVELOPMENT OF FC BARCELONA
Simon Chadwick and Dave Arthur
Case 2
BRANDING SPORT TEAMS IN A COMPETITIVE CONTEXT: A LOOK AT TEAM BRANDING STRATEGIES IN THE NATIONAL HOCKEY LEAGUE
Andre Richelieu and Frank Pons
Case 3
ESPN STAR SPORTS
James Santomier
Case 4
THE CHALLENGES OF MODERNISING A PROFESSIONAL SPORT: A CASE STUDY OF PROFESSIONAL ROAD CYCLING
Stephen Morrow and Catharine Idle
Case 5
SWEATYBETTY: BY WOMEN, FOR WOMEN
Leigh Sparks
Case 6
UNIVERSITY COLLEGE DUBLIN ASSOCIATION FOOTBALL CLUB - PUTTING AN APPROPRIATE STRATEGY IN PLACE
Anne Bourke
Case 7
WHO COULD WISH FOR MORE? NEW ZEALAND'S COAST-TO-COAST MULTISPORT EVENT
Geoff Dickson and Sean Phelps
Case 8
TWENTY-20 AND ENGLISH DOMESTIC CRICKET
Paul Kitchin
Case 9
MANCHESTER UNITED: THE COMMERCIAL DEVELOPMENT OF A GLOBAL FOOTBALL BRAND
Sean Hamil
Case 10
SOMETHING FOR NOTHING - THE FREE TICKET MYTH
Paul Muller and Dave Arthur
Case 11
GUINNESS, SPORT, AND THE POSITIONING OF A GLOBAL BRAND
John Amis
Case 12
SPORTS IN THE COUNTRY OF A BILLION: A STUDY OF THE MARKETING POSSIBILITIES AND THE RESULTING DEVELOPMENT OF LESS POPULAR SPORTS IN INDIA
K.K. Ramachandran
Case 13
DEVELOPMENTS IN WEB TECHNOLOGY: ENHANCING THE VIEWING SPECTACLE OF SPORT.
Paul Turner
Case 14
TRIBALISM: ATTRACTING FANS IN A FRAGMENTED MARKET
Rudi Meir
Case 15
THE INTERNATIONALISATION OF CLUB ATLETICO DE MADRID, S.A.D.:
CREATING VALUE BEYOND BORDERS, A DIFFERENTIAL STRATEGY
Ignacio Urrutia, German Robles and Kimio Kase
Case 16
OLYMPIC MARKETING: THE POWER OF THE FIVE RINGS BRAND
Alain Ferrand
Case 17
TO CLOSE OR NOT TO CLOSE: PRESS RELATIONS AND LOCKER ROOM ACCESSIBILITY IN SPORTS
Paul M. Pedersen
Case 18
"THE GAME WE LOVE. EVOLVED.": CRICKET IN THE 21ST CENTURY
Maria Hopwood and Allan Edwards
Case 19
CELEBRITY ATHLETES AND ATHLETIC CLOTHING DESIGN: THE CASE OF NATALIE GULBIS
Norman J. O'Reilly & L. Anne Braedley
Case 20
PROMOTING PACIFIC ISLANDER RUGBY IN A CROWDED MARKETPLACE: USING MEDIA RELATIONS TO OVERCOME THE CHALLENGE
Dave Arthur and Simon Chadwick
Case 21
INTEGRATION BETWEEN BROADCASTERS AND TRANSMISSION COMPANIES INVOLVED IN SPORTS BROADCASTING
Harry Arne Solberg, Knut Helland and Brita Ytre-Arne
Case 22
HOW TO USE NAMING RIGHTS IN THE BUSINESS OF SPORT
Thomas Bezold
Case 23
IF THE SHOE FITS: A MARKETING ANALYSIS OF THE STARBURY ONE BASKETBALL SHOE
David Stotlar and Cheri Bradish
Case 24
ON TOUR WITH THE BARMY ARMY: A CASE STUDY IN SPORTS TOURISM
John Beech
Case 25
THE FUTURE OF THE TOUR DE FRANCE: FROM AN INDEPENDENT STYLE OF ORGANIZATION TO "A FORMULA ONE MODEL"?
Michel Desbordes
Case 26
SPORTS DEVELOPMENT MEETS SPORTS MARKETING IN AFRICA: BASKETBALL WITHOUT BORDERS AND THE NBA IN AFRICA
Jason Means & John Nauright
Case 27
NEW MARKETING CHALLENGE OF THE SOUTH KOREAN PROFESSIONAL BASEBALL LEAGUE & THE LOTTE GIANTS
Jaemin Hong and Chanil Lee
Case 28
PROFESSIONAL RUGBY, COMMUNITY RUGBY CLUBS AND VOLUNTEERS: CREATING ADVANTAGE THROUGH BETTER VOLUNTEER MANAGEMENT
Simon Darcy, Tracy Taylor, Graham Cuskelly and Russell Hoye
Case 29
BOCA JUNIORS, THE HALF PLUS ONE OF THE AMERICA'S POPULATION TEAM: THE RESTRUCTURE OF THE CLUB
Santiago Ramallo
Case 30
GRAND SLAM COMMITTEE MOVES TO REGULATE TENNIS WEAR LOGOS
Simon Chadwick and Geoff Walters
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