International cases in the business of sport

著者

書誌事項

International cases in the business of sport

edited by Simon Chadwick and Dave Arthur

Elsevier/Butterworth-Heinemann, 2008

1st ed

大学図書館所蔵 件 / 全10件

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注記

Includes bibliographical references and index

内容説明・目次

内容説明

International Cases in the Business of Sport focuses specifically on the analysis of high profile cases studies within the management of sport businesses and offers an innovative teaching solution to a market that is often overlooked. This book is a truly international text examining sports from a global perspective and including case studies on: football, rugby, baseball, athletics, cricket, motor sports and sailing. Edited by two leading figures in the field, the text provides: a fantastic range of global sports cases authored by renowned experts in the field cutting edge analysis and comprehensive diagnosis of major international professional sport business cases a clear and structured presentation and examination of key issues within each case a strong blend of academic and practitioner analysis and commentary an informative and comprehensive resource for those seeking a better understanding of developments in commercial sport a companion website available for tutors using this text with further analysis, more cases and extra questions and exercises. The combination of academic theory and real world examples in the world of sport business make this is a vital book for students, academics and those already working in the sports industry.

目次

INTRODUCTION LEARNING MATRIX Case 1 MES QUE UN CLUB (MORE THAN A CLUB): THE COMMERCIAL DEVELOPMENT OF FC BARCELONA Simon Chadwick and Dave Arthur Case 2 BRANDING SPORT TEAMS IN A COMPETITIVE CONTEXT: A LOOK AT TEAM BRANDING STRATEGIES IN THE NATIONAL HOCKEY LEAGUE Andre Richelieu and Frank Pons Case 3 ESPN STAR SPORTS James Santomier Case 4 THE CHALLENGES OF MODERNISING A PROFESSIONAL SPORT: A CASE STUDY OF PROFESSIONAL ROAD CYCLING Stephen Morrow and Catharine Idle Case 5 SWEATYBETTY: BY WOMEN, FOR WOMEN Leigh Sparks Case 6 UNIVERSITY COLLEGE DUBLIN ASSOCIATION FOOTBALL CLUB - PUTTING AN APPROPRIATE STRATEGY IN PLACE Anne Bourke Case 7 WHO COULD WISH FOR MORE? NEW ZEALAND'S COAST-TO-COAST MULTISPORT EVENT Geoff Dickson and Sean Phelps Case 8 TWENTY-20 AND ENGLISH DOMESTIC CRICKET Paul Kitchin Case 9 MANCHESTER UNITED: THE COMMERCIAL DEVELOPMENT OF A GLOBAL FOOTBALL BRAND Sean Hamil Case 10 SOMETHING FOR NOTHING - THE FREE TICKET MYTH Paul Muller and Dave Arthur Case 11 GUINNESS, SPORT, AND THE POSITIONING OF A GLOBAL BRAND John Amis Case 12 SPORTS IN THE COUNTRY OF A BILLION: A STUDY OF THE MARKETING POSSIBILITIES AND THE RESULTING DEVELOPMENT OF LESS POPULAR SPORTS IN INDIA K.K. Ramachandran Case 13 DEVELOPMENTS IN WEB TECHNOLOGY: ENHANCING THE VIEWING SPECTACLE OF SPORT. Paul Turner Case 14 TRIBALISM: ATTRACTING FANS IN A FRAGMENTED MARKET Rudi Meir Case 15 THE INTERNATIONALISATION OF CLUB ATLETICO DE MADRID, S.A.D.: CREATING VALUE BEYOND BORDERS, A DIFFERENTIAL STRATEGY Ignacio Urrutia, German Robles and Kimio Kase Case 16 OLYMPIC MARKETING: THE POWER OF THE FIVE RINGS BRAND Alain Ferrand Case 17 TO CLOSE OR NOT TO CLOSE: PRESS RELATIONS AND LOCKER ROOM ACCESSIBILITY IN SPORTS Paul M. Pedersen Case 18 "THE GAME WE LOVE. EVOLVED.": CRICKET IN THE 21ST CENTURY Maria Hopwood and Allan Edwards Case 19 CELEBRITY ATHLETES AND ATHLETIC CLOTHING DESIGN: THE CASE OF NATALIE GULBIS Norman J. O'Reilly & L. Anne Braedley Case 20 PROMOTING PACIFIC ISLANDER RUGBY IN A CROWDED MARKETPLACE: USING MEDIA RELATIONS TO OVERCOME THE CHALLENGE Dave Arthur and Simon Chadwick Case 21 INTEGRATION BETWEEN BROADCASTERS AND TRANSMISSION COMPANIES INVOLVED IN SPORTS BROADCASTING Harry Arne Solberg, Knut Helland and Brita Ytre-Arne Case 22 HOW TO USE NAMING RIGHTS IN THE BUSINESS OF SPORT Thomas Bezold Case 23 IF THE SHOE FITS: A MARKETING ANALYSIS OF THE STARBURY ONE BASKETBALL SHOE David Stotlar and Cheri Bradish Case 24 ON TOUR WITH THE BARMY ARMY: A CASE STUDY IN SPORTS TOURISM John Beech Case 25 THE FUTURE OF THE TOUR DE FRANCE: FROM AN INDEPENDENT STYLE OF ORGANIZATION TO "A FORMULA ONE MODEL"? Michel Desbordes Case 26 SPORTS DEVELOPMENT MEETS SPORTS MARKETING IN AFRICA: BASKETBALL WITHOUT BORDERS AND THE NBA IN AFRICA Jason Means & John Nauright Case 27 NEW MARKETING CHALLENGE OF THE SOUTH KOREAN PROFESSIONAL BASEBALL LEAGUE & THE LOTTE GIANTS Jaemin Hong and Chanil Lee Case 28 PROFESSIONAL RUGBY, COMMUNITY RUGBY CLUBS AND VOLUNTEERS: CREATING ADVANTAGE THROUGH BETTER VOLUNTEER MANAGEMENT Simon Darcy, Tracy Taylor, Graham Cuskelly and Russell Hoye Case 29 BOCA JUNIORS, THE HALF PLUS ONE OF THE AMERICA'S POPULATION TEAM: THE RESTRUCTURE OF THE CLUB Santiago Ramallo Case 30 GRAND SLAM COMMITTEE MOVES TO REGULATE TENNIS WEAR LOGOS Simon Chadwick and Geoff Walters

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